Ruth has over 20 years’ experience as a Data Scientist in the market research industry. Most recently working as Director of Data Science at BVA BDRC, serving there for the past 15 years. Over this time, Ruth substantially expanded and brought in-house their data science capabilities working across the business on a diverse range of projects.

Prior to that, Ruth held roles at Munro Global, Harris Interactive and Experian.

Ruth is a statistical expert with a wealth of experience developing and applying data science and innovative solutions to a wide range of research problems. Areas of expertise include choice modelling, segmentation, key driver analysis, econometric modelling and automation.

Ruth also enjoys wild swimming and they plan to participate in their first triathlon this year.