About us
Potentia (po·ten·cha) n. [Latin] Power, force or might; the potential or possibility for something to happen or exist; the power or ability to change something.
Our story
November 2022
Potentia Launches 🚀
We launch Potentia Insight, a brand new digital research agency as a two-man band.
February 2023
Co-Founders Join!
Suzy and Colin, our co-founders, officially join Freddie and Nenos at Potentia – we see our team begin to rocket!
February 2023
Website Launch 💻
Our website is pushed live to tell a story about Potentia Insight and what we can achieve for our clients.
February 2023
Signed the MRS Inclusion Pledge
At Potentia, we are committed to creating an inclusive environment. That’s why we are proud to be led by a minority ethnic female and have a diverse range of staff from all backgrounds in senior roles. We believe in creating a safe workplace, dismantling pay discrimination and improving our recruitment initiatives.
March 2023
And Then There Were 10 of Us!
Project Managers, Operations, Scripters – we’ve got the set!
March 2023
We Became a MRS Company Partner
We are extremely proud to uphold the standards of excellence laid out in the MRS Code of Conduct and the MRS Quality Commitment Form. This accreditation has empowered us to enhance our research capabilities and maintain the highest professional standards.
March 2023
Moving Day! 🚚
We got the keys to our first office at 23 Southampton Place, fitting only 10 desks! *SPOILER* we didn’t last very long here…
March 2023
Signed the MRS Net Zero Pledge ♻️
As we all look to move towards a more sustainable future, we were delighted to add our name and commit towards the goal of ensuring our organisation is net zero by 2026.
April 2023
Opinion Harvester Partnership
Opinion Harvester is an online panel of highly engaged farmers. Each farmer is verified via telephone and can be used for both quantitative and qualitative studies. This panel goes above and beyond to provide high-quality data for the agricultural industry.
April 2023
Launched Potentia Quick Pulse Service
This is a free, 5 question survey in any English-speaking market that reaches a nationally representative audience. This fast service can provide our clients with data within 24 hours so it can be a great tool for any upcoming proposals or meetings.
May 2023
Launched Our Own Consumer Panel
The panel is open to both quantitative and qualitative research, with profiling available on demographics, telecoms, pets, automotive, luxury goods, finance, business and other areas.
June 2023
Relocation, Relocation, Relocation
Our previous office at 23 Southampton Place was a great starting point for us, but after three months, and only 10 available desks, we outgrew it as we hit 14 staff. We didn’t go too far, though… just across the road to number 5 Southampton Place.
July 2023
We Bought SigDiff!
To help enhance our data science capabilities and increase our capacity to fulfil upcoming data analytic projects we acquired SigDiff. A massive milestone to differentiate us from the crowd, add value and provide insight instantaneously.
October 2023
We’re FINALISTS!
We were shortlisted for the MRS Awards 2023 for Best New Venture. An incredible achievement for our young business, none of which would have been possible without our team and clients.
December 2023
Let's Go To The Races! 🏇
Our first Christmas party at Sandown Park Racecourse was one to remember! We had a fantastic time with delicious food, drinks, festive cheer, and even a few lucky wins!
March 2024
Did Somebody Say Principal Sponsors at the MRS Operations Awards 2024?
We’re delighted to play a key role in celebrating the remarkable teams driving innovation and excellence across the research industry.
April 2024
Our Team Has Grown to 30 Strong!
In 18 months we’ve expanded to a robust team of 30. Next stop…the big 50!
July 2024
Big News from the North
We have officially opened our doors in Leeds, our first UK office outside London!
By establishing a presence in Leeds, we’re positioning ourselves to better serve our clients and deliver exceptional results across the UK, combining the unique strengths of our London and Leeds teams.
July 2024
2024 Oppies Finalist!
We were shortlisted for the MRS Operations Awards 2024 for the Premier Award for Operational Excellence.
September 2024
We did it! High Commendation at the Oppies 🏆
At our very first MRS Oppies, we were awarded a high commendation for Operational Excellence! 🎉
A huge thank you to our dedicated team and supportive clients for making this achievement possible.
October 2024
We're On A Roll!
We were shortlisted for the Research Live Best New Venture award at the MRS Awards 2024 for the second consecutive year! 🏆
November 2024
We Have Been 'Great Place To Work' Certified! 🙌🍾
An outstanding 97% of our team members believe that Potentia is a great workplace, significantly higher than the 54% average found in typical UK companies.
Our highest scores were in areas such as respect, caring, equity, and justice, which truly reflect our commitment to a supportive workplace culture.
What's next? Find out soon...
A warm culture
We bring the human element to the forefront of research projects. With a strong team culture, each person is empowered to take ownership and make decisions, enabling an entrepreneurial feel to every role within the agency.
Our Values
Empowered Decisions
We foster an entrepreneurial spirit, empowering our team to take ownership, innovate, and drive impactful solutions. Every member is encouraged to think big, act boldly, and contribute their unique strengths to our collective success.
Results That Matter
We deliver rapid results without compromising on quality. Whether it’s a small-scale project or a multi-million-pound initiative, we ensure speed, reliability, and exceptional outcomes.
Stronger Together
Trust is the foundation of our relationships – with clients and within our team. We unite through collaboration, diversity, and shared goals to achieve collective success and deliver on every promise.
Bespoke Solutions
We don’t believe in one-size-fits-all solutions. By deeply understanding your unique challenges, we architect bespoke strategies that are as dynamic and adaptable as the markets we serve.
Quality, Guaranteed
We uphold the highest standards of accuracy, reliability, and security in every aspect of our work. From collection to analysis, we employ rigorous methodologies and cutting-edge technologies to ensure data quality.
Ready to join our team?
We are always on the lookout for talented individuals to come on board and make a difference. If you’re interested, please get in touch with us today.
