Colin has over 15 years’ experience in the digital research space and has overseen thousands of online survey programmes spanning multiple sectors, markets and both B2B and B2C audiences. Colin has deep knowledge and understanding of the online sample market. He has worked on both the panel build side when at Cint and for multiple global panel companies. Prior to launching Potentia Insight, Colin was the Commercial Director at Alligator Digital, which became an award-winning, multi-million-pound agency.