Sarah heads up the marketing at Potentia. With over five years of experience in the market research sector, she is skilled in creating highly targeted campaigns to navigate and respond to shifts in the industry. Managing all of Potentia’s above and below-the-line marketing activities, she has experience in marketing strategy implementation, email marketing, paid media, PR, SEO and campaign management. In particular, she has a real flair for digital and social media marketing, bringing a new outlook to building brand awareness through creative approaches and mediums.

In her spare time, Sarah enjoys travelling and watching West End productions.