Tom has more than 20 years’ experience in the market research industry. He began his career on the executive side, rapidly working his way up from Research Executive to Research Director. He then switched to the operations side, working as Operations Director at both Continental Research and Perspective Research Services, before assuming the role of Managing Director at Perspective Research Services Quantitative with overall responsibility for all quantitative aspects of the business, including CATI, F2F, online and data processing services. As a result, he has a detailed appreciation of all elements of the research process. His most recent positions were as Fieldwork Operations Director at IQR Limited, a standalone business unit within the CT Group, and Client Services Manager at Dynata working on a range of projects in the advertising sector.