Danny has over 30 years of experience within the market research industry, having worked as a Data Processing Manager for a variety of research agencies, including the big giants like TNS and GfK.

However, Danny has spent the last 18 years at DataTree, where he was a company director and helped the company expand and diversify by bringing data collection and web scripting services in-house.

Danny has worked on a multitude of projects and brands, from automotive clinics to General Election exit polls, but his greatest achievement to date is surviving life in a household with two teenage daughters and a crazy boxer dog. He is also an avid football fan, dabbles in a bit of cooking, and enjoys booking flights to random locations.