Panels and Communities
Do you need access to our proprietary panels or help building your own? Our highly engaged panels offer excellent quality, and our experienced team can support you with building and managing your own panels or communities.
Potentia’s Panels
Opinion Pulse
- We have built our highly engaged, double-opted-in, responsive consumer panel to provide high-quality responses to a range of market research tasks, including both quantitative and qualitative, from online surveys to in-depth telephone interviews.
- Our in-depth profiling of over 30 characteristics and behaviours allows us to reach your target audience quickly and effectively.
- Data quality is at the heart of Opinion Pulse: we have a dedicated panel team to closely monitor engagement and quality levels to maintain an active membership that provides reliable insight to our clients.
Opinion Harvester
In conjunction with our award-winning partners at FieldMouse
- Opinion Harvester is our panel of verified farmers ready to give their valuable insight through online surveys, telephone interviews and face-to-face research.
- We have partnered with FieldMouse, a specialist rural fieldwork agency and recruitment expert with a strong network of farmers and rural respondents, to create this panel of participants who are otherwise an unheard voice in the research sector.
- Quality and verification are our priorities for Opinion Harvester. Each farmer who signs up is manually validated, with a double-opt-in registration process, followed by a telephone call to verify the farmer.
- Through a combination of the recruitment methodology, panel management and fair incentivisation, the responses from our farmers are of the highest quality – something that we, and our farmers, remain very proud of.
FieldMouse partnered with the senior Potentia team to launch Opinion Harvester, our highly engaged UK farming panel, in 2021. When Suzy, Colin, Jon and Freddie set up Potentia in 2023, we had no hesitation in transferring the panel management to their new agency. This is a team of innovative and creative data insight experts who are renowned for their professionalism and integrity yet are also lovely people and great fun to work with. Opinion Harvester is going from strength to strength, and we couldn’t continue to grow the panel and survey the UK’s farmers without our outstanding digital partner, Potentia.
Sarah Morris, Co-founder and Managing Director, FieldMouse Research
Want to build your own?
Potentia can help you build, manage and support your research asset. Be it a smaller customer, target or interest-led community or a larger, more general insight panel, our expertise can help your asset provide insight and show the return on investment.
Our tech-agnostic position within the market allows us to focus on your research needs – not being wedded to a single platform means we tailor the technology solution to your specifications and requirements and offer a consultative approach to finding the best platform for you.
Our team has many years of experience in all aspects of panels and communities with a flexible approach to service. We can help with the set-up before handing it over for you to run, or we can take care of everything for you – letting you focus on the insight. Alternatively, we can help in specific areas or at certain times, be that mailbox support, recruitment, panel and incentive management or services such as scripting and research support; you can engage our experts as little or as much as you need when you need it.
I’ve worked with Colin, Jon, and the team for a number of years. Since the turn of 2023, they have been running our long-term community and ad hoc work. Their level of service and competitive pricing make them a superb supplier to partner with. Highly recommended.
Susi Thorimbert, Director, Eurosport
